History of the ACGB logo

The ACGB wave logo was designed in 2000 by leading identity management and design experts FHA Design, led by the Australian graphic designer, Richard Henderson. Mr Henderson has contributed to the evolution of Australia's visual culture over his 30-year career. In 2003 he established R-Co, a brand identity, image and internet solutions consultancy where he is currently CEO and creative director. In 2007 he won the Distinguished Alumni award from Monash University and in 2009 was admitted to the Design Institute of Australia Hall of Fame.

Mr Henderson has developed a diverse range of brand image projects for the retail, corporate, environmental,  government and not-for-profit sectors. His experience includes image identity work for Telstra, the Australian Football League, BHP Billiton, Crown, ANZ Bank, FoodWorks, Mitsubishi, Orica, Tennis Australia, Golf Australia and the Melbourne Cricket Ground. He was also the design director of the identity for the Sydney 2000 Olympic Games.

The ACGB logo reflects the many threads of grief, including its emotional, behavioural, cognitive, spiritual and social dimensions. The waves, differing in form and shape reflect both the individual and private experience and the collective and social experience of grief. Moving away from outdated concepts such as "closure" and "acceptance" it recognising the oscillating, dynamic and life-long resonance of loss in our lives.