Media Release - World-first grief and bereavement app launched by Australian charity
Thursday 14 November 2019
The Australian Centre for Grief and Bereavement (ACGB) has launched the world’s first app specifically designed to support bereaved individuals and their family and friends.
The free MyGrief App, which is being rolled out in Australia, the US and the UK today, aims to support bereaved people, as well as those who are supporting them.
In launching the MyGrief App, the ACGB’s Chief Executive, Christopher Hall, said the App is designed to be simple to use, and uses uncomplicated language to support and guide users.
Designed by industry professionals, the App is expected to be accessed by a broad range of Australians experiencing grief and bereavement, with the main user group initially expected to be 18 – 60-year-old males.
“Generally, men are more reluctant to seek support. Enabling them to access support privately and confidentially reduces the barrier of entry, and we are trying to reduce these barriers as much as we can,” Mr Hall said.
The My Grief App has been market-tested, with the ACGB enlisting some of its recently bereaved clients to trial the app throughout its development. “It was really important for us to have people who have been through or are going through the grieving process to tell us what they most need from this technology, how it works in ‘real life’, and what improvements could be made,” Mr. Hall said.
Available for free from today for android and Apple devices, the MyGrief App was jointly funded by Gandel Philanthropy and the Jack Brockhoff Foundation .
Download the media release HERE.